Customer Relationship Management

By Malvika Kashyap

April 29, 2022

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It is a method by which a company manages its client contacts, usually through the use of data analysis to examine vast amounts of data.

What is a CRM system?

Customer relationship management systems are divided into three categories: operational CRM, analytical CRM, and collaborative CRM.

Types of customer relationship management

The CRM system's objectives include acquiring and nurturing leads, increasing sales conversion, and improving customer happiness and retention.

What are the concepts of CRM

CRM refers to all of the steps involved in capturing customers and maintaining a relationship with them.

CRM process

A CRM organises all of your relationships and accumulates vital client information, making it accessible to anybody in your company who needs it.

Benefits of CRM?

A CRM programme may help you automate important processes, optimise your sales process, and evaluate all of your sales data in one centralised location.

Increased sales

CRM makes use of marketing automation technology, which speeds up time-consuming processes like drip campaigns and allows your workers to focus on jobs that only humans can perform.

Higher efficiency

To assist you in determining problems, the CRM will feature sentiment analysis, automated ticketing, customer care automation, and user activity tracking.

Improved customer retention

CRM may be used effectively by businesses of all sizes, from sole proprietorships to large enterprises. Some firms will benefit more from CRM implementation than others.


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